stay. create. connect.
overview.
•stream is a brand by Red Roof Inn that targets millennials and younger adults who are content creators and social media enthusiasts, urban dwellers with a moderate to high income.
• 18 - 35, with a mix of both male and female.
• Annual household salary of around $50,000 to $100,000.
• Tech-savvy, creative, and entrepreneurial.
Programs used:
Illustrator, Photoshop, PowerPoint, Premiere Rush
research.
• Pinterest research for Stream Hotel focuses on images related to content creation and social media.
• Images showcase a variety of content creation resources, such as cameras, lighting equipment, and editing software.
• Images also feature examples of content created by guests during their stay at Stream Hotel, such as photography, videography, and social media posts.
• Social media is a key theme, with images featuring popular social media platforms like Instagram and TikTok, as well as social media influencers and their content.
trademark design.
• The logo effectively communicates the brand's focus on content creation and the use of technology.
• The choice of a video camera as the primary icon in the logo emphasizes the importance of video content creation.
advertising.
• The ad design emphasizes Stream Hotel's commitment to providing resources and equipment for content creation, as every room can be transformed into a studio.
• The green screen and camera overlay create a sense of excitement and creativity, appealing to the target audience of content creators and social media enthusiasts.
• The message for this bold and eye-catching billboard design featuring a YouTube thumbnail of a content creator reacting to Stream Hotel.
• Headline "From Reaction to Relaxation" prominently displayed above the image, emphasizing the transition from the fast-paced world of content creation to a relaxing and comfortable stay at Stream Hotel.
exterior signs.
• Stream Hotel exterior signage features the logo on a tripod, which is a nod to the equipment used by content creators.
• The highway and entry signage prominently display the Stream Hotel logo, ensuring high visibility for potential guests.
• The "Enter" sign features the word "Live" with a recording symbol, indicating that guests can bring their content creation to life within the hotel.
• The "Exit" sign features the word "End" with a buffering symbol, adding a touch of playfulness and humor to the signage while communicating the end of the guests' stay.
• A parking sign reads "#parking" with the Twitter verification symbol, indicating that Stream Hotel is a social media-savvy brand that encourages guests to share their experiences online.
lobby signs.
• #SelfieStations, #LobItUp, and #GymFlow are prominently displayed on an oversized iPhone for easy navigation.
• Bathroom signage features distinct icons for men, women, and families.
• The women's bathroom icon depicts two girls taking a selfie for #Ladies.
• The men's bathroom icon depicts two boys taking a selfie for #Bros.
• The family bathroom icon depicts a family taking a selfie for #Family.
• The signage utilizes modern and trendy hashtags to appeal to the target audience of content creators and social media enthusiasts.
food. elevator. front desk signs.
• A breakfast bar sign designed to look like a search bar, with the hashtag #foodporn to attract social media enthusiasts.
• Elevator signage featuring a mouse icon going up, with the text "scroll up" to create a playful nod to social media behavior.
• Elevator signage with a mouse icon going down, with the text "scroll down" to continue the playful social media theme.
• Coffee signage featuring popular memes that appeal to younger generations and social media enthusiasts.
• Front desk signs for the reception area that read "on air", creating a sense of excitement and uniqueness.
• A wall sign behind the front desk that reads "#streaminn", creating a memorable hashtag for guests to use on social media.
room signs.
• The first floor room signage features a YouTube subscribe button with the room number displayed and a mouse finger icon.
• The second floor room signage features an Instagram story icon that displays the guest's Instagram picture along with the room number.
• The third floor is the Twitch floor that displays the Twitch logo and room number in the same font.
• The wayfinding signage throughout the hotel continues with the same hashtag theme such as #ice with ice cubes, #splash with splashes for the pool, and #gym with dumbbells.
• Depending on what floor you are on, the room signage and wayfinding will be displayed in that social media theme, creating a cohesive and unique hotel experience.
powerpoint presentation.
•stream 📹
